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The IUP Journal of English Studies 


March'13
Focus

Increasingly the plight of large chunks of marginalized segments of humanity is being highlighted by a variety of agencies and even individuals. Although self-centered politicians champion their cause potently to capture the vote bank,

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The Impact of Psycholinguistic Factors on Second Language Acquisition
The Relationship Between Semantic Functions and the Acquisition
of English Prepositions
Teaching Functional English to Students of Technology Through Literature
Ruby Slipperjack’s Little Voice: How Does ‘Little-Phoneme’ Fill the Gap Between Ray’s Language and Idiolect?
Shifting Positions: Identity and Alterity in The Reluctant Fundamentalist
Social, Economic and Political Reverberations of Untouchability:
Kumud Pawde’s “The Story of My Sanskrit”
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The Impact of Psycholinguistic Factors on Second Language Acquisition

-- M P Shabitha and S Mekala

Language learning is part of mental, emotional and physical development of learners and it takes place in a multidimensional context of the society. Psychological factors play a significant role in learners’ success in acquiring and using a second language. Every individual has unique character traits that enable him to function in different ways. Psycholinguists believe that the individual differences that are inherent in language learner can predict success or failure in language learning. The paper aims to explain the psycholinguistic factors that impact the individual’s second language acquisition process. The paper also elucidates the importance of some factors for successful language acquisition and further examines the potential role of aptitude and motivation and their relation to proficiency in second language.

Article Price : Rs.50

The Relationship Between Semantic Functions and the Acquisition of English Prepositions

--Margaret Barasa, James Mutiti, Ogata B Rose and Anakalo Shitandi

English is the medium of instruction in Kenyan learning institutions. This study aims to establish the perceived difficulties in the use of the English prepositions and to find out whether the semantic functions of such items determined their acquisition and use. A written test was used for collecting the data from the learners. The context of syntactic unit determined the preposition to be chosen. It was concluded that learners found the uncommon prepositions with multiple meanings difficult to acquire. The study further confirmed that the learners experienced difficulties when using prepositions that have fewer meanings. On the contrary, prepositions which are common are acquired with ease and at an early stage.

Article Price : Rs.50

Teaching Functional English to Students of Technology Through Literature

--P Anuradha Sudheer and A Rama Krishna Rao

In today’s world of globalization, the significance of English language need not be accentuated. It is said that literature has the power to shape the teaching practices. Literature and language are interrelated. This paper endeavors to highlight the symbiotic relationship between the two and also attempts to present how a teacher, with the help of literature, can make the classes more stimulating and help students get involved by reflecting upon the themes, recurring ideas, characters, etc. The paper tries to demonstrate how the teaching of literature can be fun, departing from learning grammar by conventional methods, and also examines how literature has its own pivotal role in helping the students in acquiring their life skills besides imparting communication skills.

Article Price : Rs.50

Ruby Slipperjack’s Little Voice: How Does ‘Little-Phoneme’ Fill the Gap
Between Ray’s Language and Idiolect?

--Amitabh Vikram Dwivedi

This paper is based on the novel Little Voice written by a native Canadian writer, Ruby Slipperjack. It discusses the significance of the mother tongue in the development of the identity. The narrator is a ten-year-old girl named ‘Ray’, and the incidents in her life are presented to show how culture and language are interwoven to create a search for her lost identity. She discovers her lost self in her own native phoneme ‘n’, and her realization and decision to drop the first letter of her name ‘Ray’, i.e., ‘r’, and to select ‘n’, is discussed from a linguistic point of view in this paper.

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Shifting Positions: Identity and Alterity in The Reluctant Fundamentalist

--Alaa Alghamdi

Mohsin Hamid’s 2007 novel The Reluctant Fundamentalist offers a new and innovative framework through which post-9/11 Eastern/Western relationships and prejudices can be re-examined. By avoiding the ‘mimetic’ quality of many literary works written in the Western tradition, Hamid succeeds in radically displacing and dispelling assumptions regarding these cultural interactions. In so doing, the narrative forces the creation of a nascent understanding not limited by previous preconceptions even as the precise content and objectives of this remain elusive and open to debate. Political and literary constructs are applied to an understanding of Hamid’s work, the outcome being a heightened awareness of a shared culpability and injury regarding the type of discrimination generalized under the label of Islamophobia.

Article Price : Rs.50

Social, Economic and Political Reverberations of Untouchability: Kumud Pawde’s “The Story of My Sanskrit”

--K Jayasree

Kumud Pawde’s essay, “The Story of My Sanskrit”, is an extract from her autobiography Antasphot. This paper is an attempt to study the social, economic and political implications of untouchability in India after nearly 20 years of independence. This essay is important not only because it is a pioneer in Dalit Feminist Studies but also because it traces the path of a Dalit woman in the public sphere of education and employment. The economic aspect exposes the resistance of individuals at various levels of bureaucracy in implementing the constitutional measures put in place by the Government of India. The pervasive depth and strength of untouchability becomes a reality when Pawde elaborates how even politicians in the highest echelons remain only mute spectators in the face of society’s negation of the rights of the Dalits. What is significant about the narrative is the unsentimental and factual tone and the strong sense of individual assertion.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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